Their healthy and flavourful poke bowls, made with responsibly sourced and sustainable caught fish, aim to transport you to the magical island of Hawaii.

We were asked to create the new visual identity for Honi Poké. We designed a bold logotype that helped reveal the brand’s personality: bold, fresh, and friendly.

The new brand assets bring the brand to life through the usage of a vibrant and punchy colour palette combined with a bold typeface system and catchy illustrations.

Honi Poké’s new brand identity has a clean Asian aesthetic and a breezy surf vibes.