Clean, Green, and Vegan.

Sue Y. Nabi and co-founder Nicolas Vu launched Orveda: a new-age, gender-neutral, genre-busting, high-end skincare range.

The Orveda brand identity centers on this perfect balance between the wonder of nature and the progress of Science. Our minimalist and modern approach resulted in creating a unique visual identity that reflects the brand’s vision and own visual language: a healthy, holistic, and empowered approach to beauty.

As with the design work, we collaborated with the photographers on the creative direction of the brand’s imagery, keeping the Science/Nature relationship at the essence of Orveda’s visual identity.

Orveda’s colour palette was inspired by Nature. From a range of green shades to profound black, this deep and mystic colour palette captures the light and magic of the forest.

Our work also involved designing the products and packaging of the Orveda range.