We were briefed to create an identity that has visual codes from both the finance and tech worlds to translate Nomica’s expertise and unique approach, without being locked into a rigid and corporate look and feel.

We designed a modern and playful visual system with both educational and technological sensibilities, shaping a sophisticated brand identity that is equally premium and human.

Nomica’s modular graphic system allows the brand to build a playful and expressive language through its media. This grid-based block system represents the company’s values and unique approach. We created an expressive colour palette that uses a range of shades referring to Earth, Nature, and Technology, shaping a vibrant and contemporary look & feel, that plays a central part in Nomica’s visual system.

Nomica’s logotype is a sophisticated logo with an organic aesthetic, inspired by beautiful Swiss typefaces. The logomark is a modern and playful symbol based on the first letter “N” of the brand, using plain geometric shapes for a friendly, recognizable, and trustable look.