The idea while designing Le Sante Bonheur’s logotype was to find the perfect balance between vintage curves and sharp lines to create an elegant and modern logotype, while visible stroke contrasts and letterform details help retain a calligraphic feeling.

The name “SanteBonheur” and the street name “rue de Bourgogne” both refer to the famous wine route of the Burgundy region. Therefore, we created minimalist and friendly illustrations featuring a glass of wine with a snail, as a nod to Bourgogne.“Escargots de Bourgogne” is a traditional recipe from French gastronomy usually served during festive meals.

We also developed a chic rustic colour palette combining wine and wood tones with pretty autumn shades, creating an elegant and cosy look & feel.