Crafted around the intention of “exciting Vegans and converting Carnivores one plate at a time”, Humble’s new visual identity aims to highlight the brand’s unique personality. The idea behind Humble’s new identity was to search for the perfect blend between a bold personality and a friendly aesthetic while maintaining a consistent rhythm.

Humble’s new logotype features both modern and humanist sensibilities while the logomark highlights the humility and self-derision of the brand: The“humble’ King traded its crown for a hat. The high contrast colour palette with slick, punchy, bold, and considered shades creates a fresh visual identity and a vibrant graphic language.

We also developed distinctive brand assets that communicate instantly, conveying the message and tone of the brand: “There really is no label. It is just good food”. Therefore, the packaging experience also carries the brand’s personality to customers by interacting with them through friendly quotes, using humble materials such as cardboard boxes combined with a vibrant set of stickers.