Lundenwic is a food and specialty coffee shop on Aldwych from the founders of Scotchtails, Oliver Hiam and Dominic Hamdy. Based in an old theatre ticket kiosk, they offer a contemporary all-day-brunch menu as well as fresh salads and toasties alongside Workshop espresso, and guest filters. Cold-pressed juices and smoothies made in-house by Mae & Harvey. We crafted a clean minimalist and radically simple universe with both Nordic and British sensibilities. Design elements such as bold geometric patterns were applied to food packaging to enhance the brand’s personality, cheering up the customers with a playful and instantly recognizable design. A minimalist blue and white colour palette was chosen to heighten the brand message while geometric sans-serif typefaces add a fresh and modern look to the overall brand aesthetic.