Sloane street deli needed to become a space for the Sloane Street customer again, with this focus in mind, the Deli developed a promise to the neighbourhood.

Celebrating its closeness with local UK produce, the brand identity honours the ingredients used within its offerings. Stamping the ingredients onto the packaging and various brand materials to highlight their importance for great quality. Attention to detail is provided, with a hand-drawn logotype and facade to highlight its focus on the local community and crafted interior. The menus explore the offerings available as the season change within the UK.

The brand identity expresses this by following suit, the menus' dynamic colours to match the season and designs alternating to celebrate the influx of new ingredients. Providing customers with a new experience both with its food and visually.